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    Verdict: Invest

    Română
    NYSE · United States

    Procter & Gamble (PG)

    Food & Household Products

    InvestableWait
    $159.35
    Close
    Oct 16, 2026
    +1.45% last session
    Reported revenue
    $21.2 bn
    Q4 2026
    Annual revenue growth
    1.5%
    Q4 2026
    Operating margin
    18.6%
    Q4 2026
    Reported P/E
    23.08×
    2026-10-14
    PRICE PERFORMANCE

    1.Share price

    $156.53+$7.37 (+4.94%)from period start
    One year of daily closes$171$159$147$135Oct 25Jan 26Apr 26Jul 26Oct 26

    Daily closes, adjusted for stock splits. Price return excludes dividends. Hover or tap to explore.

    2.Company news

    View all
    Earnings results
    Procter & GamblePG

    P&G’s shopping-basket franchise meets a margin squeeze

    The June fiscal quarter brought higher reported revenue but weaker operating profitability, putting the spotlight on how much P&G earns from its household essentials.

    $151.23+0.42%
    OUR VERDICT

    3.Our verdict

    Waiting for a better price

    The published targets do not meet our required upside.

    Assessed at $159.35 · 12-month horizon

    Analyst price targets · 12 months

    Published analyst targets, compared with our dated share price.

    Average target
    $161.65
    Price potential
    +1.4%
    Analysts
    25
    Low–high range
    $143.00$186.00
    Historical SPY reference · 5 years
    +11.1%
    Average target versus SPY hurdle
    -9.7 pp
    Buy threshold below
    $140.40

    Why now

    • The company delivers the operating progress reflected in analyst expectations.

    What would change our view

    • Analyst targets or the reported financial position deteriorate.
    RESEARCH AT PUBLICATION

    4.Investment case at publication

    P&G’s household brands face a tougher profit test

    Tide, Pampers and Charmin anchor a powerful consumer-products franchise, but higher reported sales did not protect the June quarter’s operating margin.

    P&G combines established consumer brands with extensive retail reach and cash generation that supports physical investment and shareholder distributions. Its central business challenge is preserving the profit earned from sales while keeping its products attractive to shoppers and retailers.

    1. Reported sales rose against the same fiscal quarter of the prior year, while operating margin and diluted earnings per share declined.

    2. Quarterly operating cash flow and cash remaining after gross property, plant and equipment purchases increased against the same fiscal quarter of the prior year.

    3. Product differentiation and retail execution offer a compelling opportunity, with supplier dependence, customer concentration and refinancing exposure requiring attention.

    5.Latest quarter

    In the reported fiscal quarter ended June, P&G generated higher revenue than in the same fiscal quarter of the prior year. Its operating margin declined against that same period, meaning less of each sales dollar remained as operating profit.

    Reported diluted earnings per share also declined against the same fiscal quarter of the prior year. The result highlights a gap between sales growth and profitability, without establishing which products or costs caused it.

    Published financial metrics and reporting periods
    MetricPeriodValue
    Reported revenueQ4 2026$21.2 bn
    Annual revenue growthQ4 20261.5%
    Reported operating incomeQ4 2026$3.95 bn
    Operating marginQ4 202618.6%
    Profit per share, after dilutionQ4 2026$1.23

    6.The business

    Procter & Gamble makes branded household and personal-care products.

    We like P&G’s place in the everyday shopping basket. Tide, Charmin, Pantene and Pampers give it a compelling platform for making familiar essentials more useful and appealing. Its strongest opportunity is to turn better products, packaging and retail presentation into a clear reason for shoppers to choose its brands.

    P&G earns revenue by selling through retailers, distributors, digital commerce and professional channels. Its latest annual filing describes a broad distribution network, but also substantial sales concentration among its largest customers.

    7.Growth

    Reported revenue increased against the same fiscal quarter of the prior year. The available evidence does not separate that movement into unit volume, pricing, product mix or currency effects, so it does not establish stronger underlying demand.

    The latest annual filing identifies product initiatives, marketing and in-store and online execution as sales drivers. It also notes that pricing actions can affect volume. P&G’s international reach creates opportunities across markets while exposing reported sales to foreign-exchange movements.

    Revenue history

    $ bn
    Revenue
    Revenue historyConsolidated reported quarterly revenue; compare the same fiscal quarter across years. Unit: $ bn.$23.7$17.8$11.9$5.9$0Q1 2024 · Revenue: $21.87 bnQ2 2024 · Revenue: $21.44 bnQ3 2024 · Revenue: $20.2 bnQ4 2024 · Revenue: $20.53 bnQ1 2025 · Revenue: $21.74 bnQ2 2025 · Revenue: $21.88 bnQ3 2025 · Revenue: $19.78 bnQ4 2025 · Revenue: $20.89 bnQ1 2026 · Revenue: $22.39 bnQ2 2026 · Revenue: $22.21 bnQ3 2026 · Revenue: $21.24 bnQ4 2026 · Revenue: $21.2 bnQ1 2024Q3 2024Q1 2025Q4 2025Q2 2026Q4 2026Revenue historyConsolidated reported quarterly revenue; compare the same fiscal quarter across years. Unit: $ bn.$23.7$17.8$11.9$5.9$0Q1 2024 · Revenue: $21.87 bnQ2 2024 · Revenue: $21.44 bnQ3 2024 · Revenue: $20.2 bnQ4 2024 · Revenue: $20.53 bnQ1 2025 · Revenue: $21.74 bnQ2 2025 · Revenue: $21.88 bnQ3 2025 · Revenue: $19.78 bnQ4 2025 · Revenue: $20.89 bnQ1 2026 · Revenue: $22.39 bnQ2 2026 · Revenue: $22.21 bnQ3 2026 · Revenue: $21.24 bnQ4 2026 · Revenue: $21.2 bnQ1 2024Q3 2025Q4 2026

    Consolidated reported quarterly revenue; compare the same fiscal quarter across years.

    View chart data
    Revenue history
    PeriodRevenue ($ bn)
    Q1 2024$21.87
    Q2 2024$21.44
    Q3 2024$20.2
    Q4 2024$20.53
    Q1 2025$21.74
    Q2 2025$21.88
    Q3 2025$19.78
    Q4 2025$20.89
    Q1 2026$22.39
    Q2 2026$22.21
    Q3 2026$21.24
    Q4 2026$21.2

    8.Profitability

    Operating margin declined against the same fiscal quarter of the prior year. This is an economic weakness: higher revenue did not preserve the share of sales retained after operating expenses.

    P&G identifies product quality, packaging, brand communication, retail execution and value as competitive differentiators. Those are useful levers, not proof of pricing power. The earlier annual filing also identifies exposure to pulp, petroleum-derived materials, packaging, labor, tariffs and transportation costs. The supplied evidence does not attribute this quarter’s margin pressure to any particular expense.

    Operating margin

    %
    Operating margin
    Operating marginReported consolidated operating income divided by revenue. Missing provider fields remain unavailable. Unit: %.27.32522.620.318Q1 2024 · Operating margin: 26.36 %Q2 2024 · Operating margin: 20.68 %Q3 2024 · Operating margin: 22.08 %Q4 2024 · Operating margin: 18.92 %Q1 2025 · Operating margin: 26.67 %Q2 2025 · Operating margin: 26.24 %Q3 2025 · Operating margin: 23.05 %Q4 2025 · Operating margin: 20.84 %Q1 2026 · Operating margin: 26.16 %Q2 2026 · Operating margin: 24.16 %Q3 2026 · Operating margin: 21.55 %Q4 2026 · Operating margin: 18.63 %Q1 2024Q3 2024Q1 2025Q4 2025Q2 2026Q4 2026Operating marginReported consolidated operating income divided by revenue. Missing provider fields remain unavailable. Unit: %.27.32522.620.318Q1 2024 · Operating margin: 26.36 %Q2 2024 · Operating margin: 20.68 %Q3 2024 · Operating margin: 22.08 %Q4 2024 · Operating margin: 18.92 %Q1 2025 · Operating margin: 26.67 %Q2 2025 · Operating margin: 26.24 %Q3 2025 · Operating margin: 23.05 %Q4 2025 · Operating margin: 20.84 %Q1 2026 · Operating margin: 26.16 %Q2 2026 · Operating margin: 24.16 %Q3 2026 · Operating margin: 21.55 %Q4 2026 · Operating margin: 18.63 %Q1 2024Q3 2025Q4 2026

    Reported consolidated operating income divided by revenue. Missing provider fields remain unavailable.

    View chart data
    Operating margin
    PeriodOperating margin (%)
    Q1 202426.36
    Q2 202420.68
    Q3 202422.08
    Q4 202418.92
    Q1 202526.67
    Q2 202526.24
    Q3 202523.05
    Q4 202520.84
    Q1 202626.16
    Q2 202624.16
    Q3 202621.55
    Q4 202618.63

    9.Earnings

    The reported quarter remained profitable at the consolidated net-income level. Diluted earnings per share, which expresses reported earnings on a per-share basis, declined against the same fiscal quarter of the prior year.

    The statements also report other non-operating income. That item should remain separate from profit earned through operations. The evidence does not support substituting adjusted earnings for the published diluted earnings measure.

    Published financial metrics and reporting periods
    MetricPeriodValue
    Other non-operating incomeQ4 2026$0.11 bn
    Reported consolidated net incomeQ4 2026$3.08 bn
    Average shares, including potential dilutionQ4 20262.41 bn shares

    Reported diluted EPS

    $
    Diluted EPS
    Reported diluted EPSThe published provider EPS field. No ADR, currency or adjusted-earnings conversion is inferred. Unit: $.$2.07$1.55$1.03$0.52$0Q1 2024 · Diluted EPS: $1.83Q2 2024 · Diluted EPS: $1.4Q3 2024 · Diluted EPS: $1.52Q4 2024 · Diluted EPS: $1.24Q1 2025 · Diluted EPS: $1.61Q2 2025 · Diluted EPS: $1.88Q3 2025 · Diluted EPS: $1.54Q4 2025 · Diluted EPS: $1.45Q1 2026 · Diluted EPS: $1.95Q2 2026 · Diluted EPS: $1.78Q3 2026 · Diluted EPS: $1.63Q4 2026 · Diluted EPS: $1.23Q1 2024Q3 2024Q1 2025Q4 2025Q2 2026Q4 2026Reported diluted EPSThe published provider EPS field. No ADR, currency or adjusted-earnings conversion is inferred. Unit: $.$2.07$1.55$1.03$0.52$0Q1 2024 · Diluted EPS: $1.83Q2 2024 · Diluted EPS: $1.4Q3 2024 · Diluted EPS: $1.52Q4 2024 · Diluted EPS: $1.24Q1 2025 · Diluted EPS: $1.61Q2 2025 · Diluted EPS: $1.88Q3 2025 · Diluted EPS: $1.54Q4 2025 · Diluted EPS: $1.45Q1 2026 · Diluted EPS: $1.95Q2 2026 · Diluted EPS: $1.78Q3 2026 · Diluted EPS: $1.63Q4 2026 · Diluted EPS: $1.23Q1 2024Q3 2025Q4 2026

    The published provider EPS field. No ADR, currency or adjusted-earnings conversion is inferred.

    View chart data
    Reported diluted EPS
    PeriodDiluted EPS ($)
    Q1 2024$1.83
    Q2 2024$1.4
    Q3 2024$1.52
    Q4 2024$1.24
    Q1 2025$1.61
    Q2 2025$1.88
    Q3 2025$1.54
    Q4 2025$1.45
    Q1 2026$1.95
    Q2 2026$1.78
    Q3 2026$1.63
    Q4 2026$1.23

    10.Cash flow

    For the reported fiscal quarter ended June, operating cash flow increased against the same fiscal quarter of the prior year. Gross cash purchases of property, plant and equipment also increased against that period, while cash remaining after those purchases increased as well.

    For the trailing twelve months ended at the June quarter-end, operating cash flow exceeded gross cash purchases of property, plant and equipment. The resulting cash measure subtracts gross purchases without netting asset sales. It excludes intangible investments, leases and noncash commitments, so it is not an issuer-defined free-cash-flow measure.

    For the fiscal year ended June, the latest annual filing reports higher operating cash flow and higher issuer-adjusted free cash flow than in the preceding fiscal year. The issuer-adjusted measure is separate from cash after gross equipment purchases; its full reconciliation is not supplied.

    Published financial metrics and reporting periods
    MetricPeriodValue
    Cash generated by operationsTTM 2026-06-30$19.56 bn
    Cash after investmentsTTM 2026-06-30$15.15 bn
    Cash generated by operationsQ4 2026$5.13 bn
    Building and equipment investmentsQ4 2026$1.02 bn
    Cash after investmentsQ4 2026$4.11 bn

    Cash generated versus cash invested

    $ bn
    Operating cash flowGross cash PPE purchasesOCF less gross PPE purchases
    Cash generated versus cash investedMassive reported quarterly operating cash flow less gross cash PPE purchases, calculated in code. PPE sales, intangible investments, leases and noncash commitments are excluded. This is separate from a broader issuer-defined productive-assets cash measure. Missing fields remain unavailable. Unit: $ bn.$5.8$4.5$3.1$1.8$0.5Q1 2025 · Operating cash flow: $4.3 bnQ2 2025 · Operating cash flow: $4.83 bnQ3 2025 · Operating cash flow: $3.71 bnQ4 2025 · Operating cash flow: $4.99 bnQ1 2026 · Operating cash flow: $5.41 bnQ2 2026 · Operating cash flow: $4.97 bnQ3 2026 · Operating cash flow: $4.04 bnQ4 2026 · Operating cash flow: $5.13 bnQ1 2025 · Gross cash PPE purchases: $0.99 bnQ2 2025 · Gross cash PPE purchases: $0.93 bnQ3 2025 · Gross cash PPE purchases: $0.86 bnQ4 2025 · Gross cash PPE purchases: $1 bnQ1 2026 · Gross cash PPE purchases: $1.2 bnQ2 2026 · Gross cash PPE purchases: $1.17 bnQ3 2026 · Gross cash PPE purchases: $1.02 bnQ4 2026 · Gross cash PPE purchases: $1.02 bnQ1 2025 · OCF less gross PPE purchases: $3.31 bnQ2 2025 · OCF less gross PPE purchases: $3.9 bnQ3 2025 · OCF less gross PPE purchases: $2.85 bnQ4 2025 · OCF less gross PPE purchases: $3.99 bnQ1 2026 · OCF less gross PPE purchases: $4.21 bnQ2 2026 · OCF less gross PPE purchases: $3.81 bnQ3 2026 · OCF less gross PPE purchases: $3.03 bnQ4 2026 · OCF less gross PPE purchases: $4.11 bnQ1 2025Q2 2025Q4 2025Q1 2026Q3 2026Q4 2026Cash generated versus cash investedMassive reported quarterly operating cash flow less gross cash PPE purchases, calculated in code. PPE sales, intangible investments, leases and noncash commitments are excluded. This is separate from a broader issuer-defined productive-assets cash measure. Missing fields remain unavailable. Unit: $ bn.$5.8$4.5$3.1$1.8$0.5Q1 2025 · Operating cash flow: $4.3 bnQ2 2025 · Operating cash flow: $4.83 bnQ3 2025 · Operating cash flow: $3.71 bnQ4 2025 · Operating cash flow: $4.99 bnQ1 2026 · Operating cash flow: $5.41 bnQ2 2026 · Operating cash flow: $4.97 bnQ3 2026 · Operating cash flow: $4.04 bnQ4 2026 · Operating cash flow: $5.13 bnQ1 2025 · Gross cash PPE purchases: $0.99 bnQ2 2025 · Gross cash PPE purchases: $0.93 bnQ3 2025 · Gross cash PPE purchases: $0.86 bnQ4 2025 · Gross cash PPE purchases: $1 bnQ1 2026 · Gross cash PPE purchases: $1.2 bnQ2 2026 · Gross cash PPE purchases: $1.17 bnQ3 2026 · Gross cash PPE purchases: $1.02 bnQ4 2026 · Gross cash PPE purchases: $1.02 bnQ1 2025 · OCF less gross PPE purchases: $3.31 bnQ2 2025 · OCF less gross PPE purchases: $3.9 bnQ3 2025 · OCF less gross PPE purchases: $2.85 bnQ4 2025 · OCF less gross PPE purchases: $3.99 bnQ1 2026 · OCF less gross PPE purchases: $4.21 bnQ2 2026 · OCF less gross PPE purchases: $3.81 bnQ3 2026 · OCF less gross PPE purchases: $3.03 bnQ4 2026 · OCF less gross PPE purchases: $4.11 bnQ1 2025Q1 2026Q4 2026

    Massive reported quarterly operating cash flow less gross cash PPE purchases, calculated in code. PPE sales, intangible investments, leases and noncash commitments are excluded. This is separate from a broader issuer-defined productive-assets cash measure. Missing fields remain unavailable.

    View chart data
    Cash generated versus cash invested
    PeriodOperating cash flow ($ bn)Gross cash PPE purchases ($ bn)OCF less gross PPE purchases ($ bn)
    Q1 2025$4.3$0.99$3.31
    Q2 2025$4.83$0.93$3.9
    Q3 2025$3.71$0.86$2.85
    Q4 2025$4.99$1$3.99
    Q1 2026$5.41$1.2$4.21
    Q2 2026$4.97$1.17$3.81
    Q3 2026$4.04$1.02$3.03
    Q4 2026$5.13$1.02$4.11

    11.Balance sheet

    At the June quarter-end, P&G held cash alongside current borrowings and noncurrent debt and capital lease obligations. Cash alone did not cover current borrowings, making ongoing cash generation and access to financing relevant to financial flexibility.

    For the fiscal year ended June, the latest annual filing says financing activities used cash mainly for dividends and treasury stock purchases. P&G also identifies interest-rate movements as a risk when refinancing debt or renewing derivatives. Shareholder distributions therefore need to be considered alongside investment and financing needs.

    Published financial metrics and reporting periods
    MetricPeriodValue
    Cash and readily available funds2026-06-30$9.94 bn
    Short-term investments2026-06-30$0 bn
    Short-term debt2026-06-30$11.3 bn
    Long-term debt and leases2026-06-30$22.84 bn

    12.Valuation

    The current analyst targets and SPY comparison are shown in Our verdict.

    View the current assessment

    13.What we are watching

    Watch whether P&G can preserve operating margin while continuing to grow reported sales. A disclosed volume-and-pricing breakdown would help distinguish shopper demand from other revenue drivers.

    Retail execution and supplier resilience are equally important. The latest annual filing says some materials come from single-source suppliers, while large customers account for substantial sales. Future evidence on product differentiation, cash after physical investment and refinancing would clarify how well P&G is sustaining its franchise.