Apple (AAPL)
Apple combines integrated hardware and software with Services monetization and strong cash generation; component dependence and supplier concentration remain meaningful vulnerabilities.
Last close.
Oct 6, 2026
- Revenue
- $109.42 bn Q3 2026
- Revenue growth YoY
- 16.4% Q3 2026
- Operating margin
- 32.6% Q3 2026
- Reported P/E
- 37.77× 2026-10-06
1.Share price
Daily closes, adjusted for stock splits. Price return excludes dividends. Hover or tap to explore.
2.Company news
View all3.Our verdict
Checking our dated entry assessment…
The business analysis is below. The entry decision is checked against its original review date.
Apple combines integrated hardware and software with Services monetization and strong cash generation; component dependence and supplier concentration remain meaningful vulnerabilities.
4.The investment case
Apple’s Cash Engine Is Thriving—but the Entry Demands Too Much
The ecosystem is delivering stronger profits and cash, yet a demanding valuation makes patience more attractive than chasing the shares.
Apple’s investment strength is its ability to turn integrated devices into ongoing Services revenue while retaining substantial cash after capital spending. That engine deserves a premium, but the current entry asks investors to absorb rising component risk without a convincing valuation cushion.
Reported revenue growth and operating-margin expansion show that Apple’s earnings improvement extends beyond share-count effects.
Services monetization and restrained cash capital spending support shareholder value, while iPhone demand remains central to the ecosystem.
Wait at the reference entry: demanding valuation and intensifying component pressures prevent a high-conviction curated selection.
5.Latest quarter
The latest fiscal quarter strengthens the business case: revenue rose against the comparable prior-year period, and operating income grew faster than sales. Margin expansion means Apple retained more profit from its revenue despite rising operating expenses.
This is genuine operating progress, not merely a flattering earnings-per-share result. The unresolved question is whether that progress can withstand the supply and component-cost pressures management describes.
| Metric | Period | Value |
|---|---|---|
| Revenue | Q3 2026 | $109.42 bn |
| Revenue growth YoY | Q3 2026 | 16.4% |
| Operating income | Q3 2026 | $35.7 bn |
| Operating margin | Q3 2026 | 32.6% |
| Diluted EPS, GAAP | Q3 2026 | $2.02 |
6.The business
Apple’s economic advantage is integration. Its control of software and semiconductor design helps connect the iPhone, Mac, iPad and Watch into an ecosystem that can sustain customer relationships beyond a hardware purchase.
Services extend the commercial value of those relationships, while subcontracted manufacturing limits the need to own the entire production footprint. That structure supports strong cash generation, but it also leaves Apple exposed to manufacturing partners and component availability.
7.Growth
Comparable fiscal-quarter results show a strengthening revenue trajectory rather than merely a seasonal rebound. iPhone, Services and Mac provide identifiable sources of growth, although the device portfolio is not uniformly advancing.
Apple attributed regional sales gains to product demand, with currency also helping some markets and hurting Japan. Those explanations support a broad commercial recovery, but favorable exchange rates should not be mistaken for stronger underlying customer demand.
Revenue history
$ bnCompare the same fiscal quarter across years; quarterly revenue can be seasonal.
View chart data
| Period | Revenue ($ bn) |
|---|---|
| Q4 2023 | $89.5 |
| Q1 2024 | $119.58 |
| Q2 2024 | $90.75 |
| Q3 2024 | $85.78 |
| Q4 2024 | $94.93 |
| Q1 2025 | $124.3 |
| Q2 2025 | $95.36 |
| Q3 2025 | $94.04 |
| Q4 2025 | $102.47 |
| Q1 2026 | $143.76 |
| Q2 2026 | $111.18 |
| Q3 2026 | $109.42 |
8.Profitability
The profit engine is improving despite heavier research and development spending. Reported product gross profitability strengthened, while Services retained a substantially richer gross-margin profile than hardware.
That combination supports shareholder value through better earnings retention, but it does not make margins immune to input costs. Apple expects component constraints and inflation to intensify and cautions that price increases could fail to offset costs while also weakening demand.
Operating margin
%Operating income divided by revenue.
View chart data
| Period | Operating margin (%) |
|---|---|
| Q4 2023 | 30.13 |
| Q1 2024 | 33.76 |
| Q2 2024 | 30.74 |
| Q3 2024 | 29.56 |
| Q4 2024 | 31.17 |
| Q1 2025 | 34.46 |
| Q2 2025 | 31.03 |
| Q3 2025 | 29.99 |
| Q4 2025 | 31.65 |
| Q1 2026 | 35.37 |
| Q2 2026 | 32.28 |
| Q3 2026 | 32.62 |
9.iPhone: the core of the ecosystem
iPhone remains the commercial anchor, and its comparable-quarter revenue growth reinforces the ecosystem thesis. A healthy phone business supports the relevance of companion devices and the opportunity to monetize customers through Services.
Apple introduced Siri AI, but the announcement is not evidence of incremental sales. The useful catalyst would be demonstrated demand for hardware; the failure case would be weaker replacement demand as higher prices or constrained availability discourage purchases.
| Metric | Period | Value |
|---|---|---|
| iPhone revenue | Q3 2026 | $54.25 bn |
iPhone revenue
$ bnReported fiscal-quarter figures; each point follows the company’s fiscal reporting period.
View chart data
| Period | iPhone revenue ($ bn) |
|---|---|
| Q4 2024 | $46.22 |
| Q1 2025 | $69.14 |
| Q2 2025 | $46.84 |
| Q3 2025 | $44.58 |
| Q4 2025 | $49.03 |
| Q1 2026 | $85.27 |
| Q2 2026 | $56.99 |
| Q3 2026 | $54.25 |
10.Devices: the ecosystem beyond the phone
Mac delivered strong comparable-quarter growth, while iPad revenue declined and Wearables, Home and Accessories improved. The contrast matters: ecosystem breadth is valuable, but it does not guarantee synchronized demand across categories.
These devices expand Apple’s commercial reach beyond the phone. Revenue alone, however, cannot establish their individual profitability, and the combined wearables category should not be treated as evidence about a specific product.
| Metric | Period | Value |
|---|---|---|
| Mac | Q3 2026 | $10.35 bn |
| iPad | Q3 2026 | $6.19 bn |
| Wearables, Home and Accessories | Q3 2026 | $7.88 bn |
Device category revenue
$ bnReported product categories shown separately. Wearables, Home and Accessories is a combined category; no standalone product margins are supplied.
View chart data
| Period | Mac ($ bn) | iPad ($ bn) | Wearables, Home and Accessories ($ bn) |
|---|---|---|---|
| Q4 2024 | $7.74 | $6.95 | $9.04 |
| Q1 2025 | $8.99 | $8.09 | $11.75 |
| Q2 2025 | $7.95 | $6.4 | $7.52 |
| Q3 2025 | $8.05 | $6.58 | $7.4 |
| Q4 2025 | $8.73 | $6.95 | $9.01 |
| Q1 2026 | $8.39 | $8.6 | $11.49 |
| Q2 2026 | $8.4 | $6.91 | $7.9 |
| Q3 2026 | $10.35 | $6.19 | $7.88 |
11.Services: monetizing the installed base
Services is the clearest economic complement to hardware: Apple can monetize customer relationships without requiring a fresh device purchase each time. Comparable-quarter revenue growth and strong reported gross profitability make this an important support for the investment case.
The category is not synonymous with subscription revenue, and gross profit is not standalone operating profit. Its attraction is demonstrated monetization, not an assumption that every revenue stream is recurring or insulated from weaker hardware engagement.
| Metric | Period | Value |
|---|---|---|
| Services revenue | Q3 2026 | $30.74 bn |
Services revenue
$ bnApple’s reported Services category. Revenue is not a measure of subscription-only sales or a standalone operating profit.
View chart data
| Period | Services revenue ($ bn) |
|---|---|
| Q4 2024 | $24.97 |
| Q1 2025 | $26.34 |
| Q2 2025 | $26.65 |
| Q3 2025 | $27.42 |
| Q4 2025 | $28.75 |
| Q1 2026 | $30.01 |
| Q2 2026 | $30.98 |
| Q3 2026 | $30.74 |
12.Earnings
Reported diluted earnings improved alongside higher operating income and net income. A lower diluted weighted-average share count also helped per-share results, but operating growth remains the more important foundation.
Non-operating income contributed to GAAP earnings and the tax provision also changed. The sound reading is that operating performance strengthened—not that reported earnings represent a fully normalized recurring profit measure.
| Metric | Period | Value |
|---|---|---|
| Other non-operating income | Q3 2026 | $0.57 bn |
| GAAP net income | Q3 2026 | $29.79 bn |
| Diluted weighted-average shares | Q3 2026 | 14.71 bn shares |
Reported diluted EPS
$GAAP EPS includes non-operating items and is not normalized recurring profit.
View chart data
| Period | Diluted EPS ($) |
|---|---|
| Q4 2023 | $1.46 |
| Q1 2024 | $2.18 |
| Q2 2024 | $1.53 |
| Q3 2024 | $1.4 |
| Q4 2024 | $0.97 |
| Q1 2025 | $2.4 |
| Q2 2025 | $1.65 |
| Q3 2025 | $1.57 |
| Q4 2025 | $1.85 |
| Q1 2026 | $2.84 |
| Q2 2026 | $2.01 |
| Q3 2026 | $2.02 |
13.Cash flow
Cash generation reinforces the earnings story. Quarterly operating cash flow exceeded net income, and cash capital expenditure absorbed a limited portion of that cash, leaving substantial capacity after investment.
Quarterly free cash flow here means operating cash flow less cash capital expenditures. The trailing cash measure separately subtracts cash property, plant and equipment purchases and adds proceeds from such asset sales; it should not be presented as an identical calculation.
Cash remaining after capital spending creates capacity for shareholder distributions and financial flexibility. Its durability still depends on sustaining customer demand and managing supply commitments, rather than simply preserving low capital expenditure.
| Metric | Period | Value |
|---|---|---|
| Operating cash flow | TTM 2026-06-27 | $146.72 bn |
| OCF less cash PPE purchases, plus PPE sales | TTM 2026-06-27 | $136.68 bn |
| Quarterly operating cash flow | Q3 2026 | $34.37 bn |
| Quarterly cash CapEx | Q3 2026 | $2.46 bn |
| Quarterly OCF less cash PPE purchases | Q3 2026 | $31.91 bn |
Cash generated versus cash invested
$ bnCompany-reported quarterly figures. Free cash flow is operating cash flow less cash capital expenditures; Each point uses the company’s reported fiscal-quarter cash-flow definition.
View chart data
| Period | Operating cash flow ($ bn) | Cash CapEx ($ bn) | Free cash flow ($ bn) |
|---|---|---|---|
| Q4 2024 | $26.81 | $2.91 | $23.9 |
| Q1 2025 | $29.94 | $2.94 | $27 |
| Q2 2025 | $23.95 | $3.07 | $20.88 |
| Q3 2025 | $27.87 | $3.46 | $24.41 |
| Q4 2025 | $29.73 | $3.24 | $26.49 |
| Q1 2026 | $53.93 | $2.37 | $51.55 |
| Q2 2026 | $28.7 | $1.97 | $26.73 |
| Q3 2026 | $34.37 | $2.46 | $31.91 |
14.Balance sheet
Cash and short-term investments provide meaningful liquidity, though the listed borrowings and noncurrent debt and capital lease obligations exceed those liquid assets. Strong ongoing cash generation is therefore more informative than an unsupported net-cash characterization.
Supplier arrangements, licensed intellectual property, content and distribution rights also create future purchase obligations. Concentrated vendor non-trade receivables add another reason to monitor the manufacturing network rather than judge financial resilience solely from cash balances.
| Metric | Period | Value |
|---|---|---|
| Cash and equivalents | 2026-06-27 | $39.54 bn |
| Short-term investments | 2026-06-27 | $22.86 bn |
| Current borrowings | 2026-06-27 | $13 bn |
| Noncurrent debt and capital lease obligations | 2026-06-27 | $71.34 bn |
15.Valuation
At the dated reference entry, Apple’s published trailing valuation demands sustained earnings strength. Its cash generation and ecosystem economics justify respect, but they do not establish that the shares are attractively priced.
The tension is clear: reported profitability is improving just as management warns of worsening component pressures. Without a more forgiving valuation or stronger evidence that margins can withstand those pressures, the editorial judgment is wait.
| Metric | Period | Value |
|---|---|---|
| Published GAAP P/E, TTM | 2026-10-06 | 37.77× |
| Price to sales, TTM | 2026-10-06 | 10.43× |
| Enterprise value / EBITDA, TTM | 2026-10-06 | 29.26× |
16.What we are watching
Apple earns a High Quality business assessment because its integrated ecosystem translates demand into profits and substantial cash after capital spending. The shares do not earn a high-conviction curated selection at the reference entry.
The investment horizon centers on durable earnings and cash generation through upcoming product cycles, not an immediate reaction to an AI announcement. A more attractive entry or demonstrated resilience against supply inflation would improve the case; deteriorating demand and cash conversion would undermine it.
- Monitor comparable-quarter iPhone and Services growth for evidence that hardware demand and ecosystem monetization remain connected.
- Track product gross profitability and operating margins as component costs and availability evolve.
- Compare operating cash flow with earnings and cash capital spending to test whether accounting progress continues to become usable cash.