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Verdict Invest

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NASDAQ · United States

Alphabet

Online Advertising

High QualityEntry review due

Alphabet’s strongest asset is the ability to connect commercial intent with advertisers willing to pay for access. Search supplies that economic foundation, while YouTube, subscriptions, apps and devices broaden Google Services.

346.47USD
Last published closing price.
Quote: Oct 5, 2026
+0.86% last session
Revenue
119.8 bn USD
Q2 2026
Revenue growth YoY
24.2%
Q2 2026
Operating margin
34%
Q2 2026
Reported P/E
17.36×
2026-10-05
PRICE PERFORMANCE

GOOGL share price

346.47 USD+96.04 USD (+38.35%)from period start
One year of daily closes423354285217Oct 25Jan 26Apr 26Jul 26Oct 26

Daily closes, adjusted for stock splits. Price return excludes dividends. Hover or tap to explore.

OUR VERDICT

Would we buy this company now?

Checking our dated entry assessment…

The business analysis is below. The entry decision is checked against its original review date.

The business behind the decision

Alphabet converts commercial intent into substantial operating profit, while Cloud adds a growing profit engine. Capital intensity and investment gains complicate the shareholder economics without erasing the strength of the operating business.

VERDICT INVEST RESEARCH

Alphabet’s Profit Engine Is Powerful—Its Cash Bill Demands Patience

Search and Cloud support a high-quality business, but investment-inflated earnings and mounting infrastructure spending make this a wait rather than a curated buy.

Alphabet’s commercial-intent engine remains an exceptional source of operating profit, and Cloud is becoming a meaningful contributor to shareholder value. The stock nevertheless deserves patience because portfolio gains flatter reported earnings while the infrastructure build consumes cash before its returns are established.

  1. Search anchors the economics, while Cloud adds substantial operating profit rather than merely revenue growth.

  2. Portfolio revaluations inflate reported earnings, making the published GAAP multiple an unreliable shortcut to recurring value.

  3. Negative company-reported quarterly free cash flow raises the burden of proof for capital spending; this entry is not a curated selection.

The latest quarter

Reported results show vigorous revenue growth and strong consolidated operating profitability. The operating business is delivering; the issue is how much of that performance becomes durable cash available to shareholders.

Diluted earnings tell a less dependable story because major portfolio revaluation gains sit outside operating income. The quarter should be judged primarily through operating economics and cash conversion, not the apparent surge in earnings per share.

Published financial metrics and reporting periods
MetricPeriodValue
RevenueQ2 2026119.8 bn USD
Revenue growth YoYQ2 202624.2%
Operating incomeQ2 202640.77 bn USD
Operating marginQ2 202634%
Diluted EPS, GAAPQ2 20269.11 USD

The business behind the ticker

Alphabet’s strongest asset is the ability to connect commercial intent with advertisers willing to pay for access. Search supplies that economic foundation, while YouTube, subscriptions, apps and devices broaden Google Services.

Cloud is a separate profit engine; emerging ventures provide optionality but also absorb resources. High Quality is the appropriate business assessment because the established operations generate substantial profit, not because every investment deserves an optimistic valuation.

Growth with substance

Revenue growth has accelerated against the comparable fiscal quarter, giving the expansion more substance than a seasonal sequential comparison would. The business is not relying solely on an accounting uplift to appear stronger.

The quality of that growth still matters. Cloud hardware shipments and recurring service consumption have different economic characteristics, while advertising growth must ultimately survive the cost of delivering richer experiences.

Revenue history

USD bn
Revenue
Revenue historyCompare the same fiscal quarter across years; quarterly revenue can be seasonal. Unit: USD bn.1279563320Q3 2023 · Revenue: 76.69 USD bnQ4 2023 · Revenue: 86.31 USD bnQ1 2024 · Revenue: 80.54 USD bnQ2 2024 · Revenue: 84.74 USD bnQ3 2024 · Revenue: 88.27 USD bnQ4 2024 · Revenue: 96.47 USD bnQ1 2025 · Revenue: 90.23 USD bnQ2 2025 · Revenue: 96.43 USD bnQ3 2025 · Revenue: 102.35 USD bnQ4 2025 · Revenue: 113.83 USD bnQ1 2026 · Revenue: 109.9 USD bnQ2 2026 · Revenue: 119.8 USD bnQ3 2023Q1 2024Q3 2024Q2 2025Q4 2025Q2 2026Revenue historyCompare the same fiscal quarter across years; quarterly revenue can be seasonal. Unit: USD bn.1279563320Q3 2023 · Revenue: 76.69 USD bnQ4 2023 · Revenue: 86.31 USD bnQ1 2024 · Revenue: 80.54 USD bnQ2 2024 · Revenue: 84.74 USD bnQ3 2024 · Revenue: 88.27 USD bnQ4 2024 · Revenue: 96.47 USD bnQ1 2025 · Revenue: 90.23 USD bnQ2 2025 · Revenue: 96.43 USD bnQ3 2025 · Revenue: 102.35 USD bnQ4 2025 · Revenue: 113.83 USD bnQ1 2026 · Revenue: 109.9 USD bnQ2 2026 · Revenue: 119.8 USD bnQ3 2023Q1 2025Q2 2026

Compare the same fiscal quarter across years; quarterly revenue can be seasonal.

View chart data
Revenue history
PeriodRevenue (USD bn)
Q3 202376.69
Q4 202386.31
Q1 202480.54
Q2 202484.74
Q3 202488.27
Q4 202496.47
Q1 202590.23
Q2 202596.43
Q3 2025102.35
Q4 2025113.83
Q1 2026109.9
Q2 2026119.8

The profit engine

Consolidated operating margin improved against the comparable fiscal quarter, although it softened sequentially. That supports the strength of the operating model without implying an uninterrupted march upward.

Infrastructure spending creates a delayed profitability test: cash leaves before depreciation begins as assets enter service. Services and Cloud segment profits also exclude shared AI research, central costs and Other Bets, so they cannot be treated as consolidated shareholder earnings.

Operating margin

%
Operating margin
Operating marginOperating income divided by revenue. Unit: %.36.834.331.829.326.8Q3 2023 · Operating margin: 27.83 %Q4 2023 · Operating margin: 27.46 %Q1 2024 · Operating margin: 31.63 %Q2 2024 · Operating margin: 32.36 %Q3 2024 · Operating margin: 32.31 %Q4 2024 · Operating margin: 32.11 %Q1 2025 · Operating margin: 33.92 %Q2 2025 · Operating margin: 32.43 %Q3 2025 · Operating margin: 30.51 %Q4 2025 · Operating margin: 31.57 %Q1 2026 · Operating margin: 36.12 %Q2 2026 · Operating margin: 34.03 %Q3 2023Q1 2024Q3 2024Q2 2025Q4 2025Q2 2026Operating marginOperating income divided by revenue. Unit: %.36.834.331.829.326.8Q3 2023 · Operating margin: 27.83 %Q4 2023 · Operating margin: 27.46 %Q1 2024 · Operating margin: 31.63 %Q2 2024 · Operating margin: 32.36 %Q3 2024 · Operating margin: 32.31 %Q4 2024 · Operating margin: 32.11 %Q1 2025 · Operating margin: 33.92 %Q2 2025 · Operating margin: 32.43 %Q3 2025 · Operating margin: 30.51 %Q4 2025 · Operating margin: 31.57 %Q1 2026 · Operating margin: 36.12 %Q2 2026 · Operating margin: 34.03 %Q3 2023Q1 2025Q2 2026

Operating income divided by revenue.

View chart data
Operating margin
PeriodOperating margin (%)
Q3 202327.83
Q4 202327.46
Q1 202431.63
Q2 202432.36
Q3 202432.31
Q4 202432.11
Q1 202533.92
Q2 202532.43
Q3 202530.51
Q4 202531.57
Q1 202636.12
Q2 202634.03

Cloud: capacity must become shareholder value

Cloud’s expanding revenue and operating profit make it a genuine contributor to Alphabet’s economics. Increasing profit alongside capacity deployment is encouraging, but cash returns remain the decisive test.

Cloud combines consumption-based services, subscriptions and TPU hardware sales. TPU-system revenue began in the latest quarter, and the company expects most revenue under existing supply agreements in the following year; shipment timing should not be mistaken for purely recurring software demand.

Published financial metrics and reporting periods
MetricPeriodValue
Google Cloud revenueQ2 202624.77 bn USD
Google Cloud operating incomeQ2 20268.81 bn USD
Google Cloud operating marginQ2 202635.6%

Google Cloud revenue and operating profit

USD bn
Cloud revenueOperating income
Google Cloud revenue and operating profitCloud combines services and TPU hardware sales; hardware revenue is not separately disclosed here. Unit: USD bn.26.319.713.16.60Q3 2025 · Cloud revenue: 15.16 USD bnQ4 2025 · Cloud revenue: 17.66 USD bnQ1 2026 · Cloud revenue: 20.03 USD bnQ2 2026 · Cloud revenue: 24.77 USD bnQ3 2025 · Operating income: 3.59 USD bnQ4 2025 · Operating income: 5.31 USD bnQ1 2026 · Operating income: 6.6 USD bnQ2 2026 · Operating income: 8.81 USD bnQ3 2025Q4 2025Q1 2026Q2 2026Google Cloud revenue and operating profitCloud combines services and TPU hardware sales; hardware revenue is not separately disclosed here. Unit: USD bn.26.319.713.16.60Q3 2025 · Cloud revenue: 15.16 USD bnQ4 2025 · Cloud revenue: 17.66 USD bnQ1 2026 · Cloud revenue: 20.03 USD bnQ2 2026 · Cloud revenue: 24.77 USD bnQ3 2025 · Operating income: 3.59 USD bnQ4 2025 · Operating income: 5.31 USD bnQ1 2026 · Operating income: 6.6 USD bnQ2 2026 · Operating income: 8.81 USD bnQ3 2025Q1 2026Q2 2026

Cloud combines services and TPU hardware sales; hardware revenue is not separately disclosed here.

View chart data
Google Cloud revenue and operating profit
PeriodCloud revenue (USD bn)Operating income (USD bn)
Q3 202515.163.59
Q4 202517.665.31
Q1 202620.036.6
Q2 202624.778.81

YouTube: another surface for commercial intent

YouTube gives Alphabet another surface on which audience attention can become advertiser demand. Advertising revenue recovered sequentially, supporting its role within the wider Services franchise.

The advertising series excludes subscription revenue and is already included in Google Services. Without a standalone operating margin, revenue strength cannot establish YouTube’s independent profitability.

Published financial metrics and reporting periods
MetricPeriodValue
YouTube advertising revenueQ2 202611.06 bn USD

YouTube advertising revenue

USD bn
YouTube ads
YouTube advertising revenueAdvertising only, already included in Google Services. This series excludes YouTube subscription revenue. Unit: USD bn.12.19630Q3 2025 · YouTube ads: 10.26 USD bnQ4 2025 · YouTube ads: 11.38 USD bnQ1 2026 · YouTube ads: 9.88 USD bnQ2 2026 · YouTube ads: 11.06 USD bnQ3 2025Q4 2025Q1 2026Q2 2026YouTube advertising revenueAdvertising only, already included in Google Services. This series excludes YouTube subscription revenue. Unit: USD bn.12.19630Q3 2025 · YouTube ads: 10.26 USD bnQ4 2025 · YouTube ads: 11.38 USD bnQ1 2026 · YouTube ads: 9.88 USD bnQ2 2026 · YouTube ads: 11.06 USD bnQ3 2025Q1 2026Q2 2026

Advertising only, already included in Google Services. This series excludes YouTube subscription revenue.

View chart data
YouTube advertising revenue
PeriodYouTube ads (USD bn)
Q3 202510.26
Q4 202511.38
Q1 20269.88
Q2 202611.06

Earnings without the optical illusion

Portfolio revaluation gains dominate the gap between operating income and reported net income. They can represent genuine asset appreciation, but they are not evidence that the advertising and cloud businesses suddenly acquired equivalent recurring earning power.

Removing the disclosed earnings effect of those gains would not fully normalize profit. Equity issuance and mandatory convertible preferred stock also complicate the path from business growth to earnings attributable to common shareholders.

Published financial metrics and reporting periods
MetricPeriodValue
Other non-operating incomeQ2 202697.83 bn USD
GAAP net incomeQ2 2026112.19 bn USD
Diluted weighted-average sharesQ2 202612.31 bn shares

Reported diluted EPS

USD
Diluted EPS
Reported diluted EPSGAAP EPS includes non-operating items and is not normalized recurring profit. Unit: USD.9.77.24.82.40Q3 2023 · Diluted EPS: 1.55 USDQ4 2023 · Diluted EPS: 1.76 USDQ1 2024 · Diluted EPS: 1.89 USDQ2 2024 · Diluted EPS: 1.89 USDQ3 2024 · Diluted EPS: 2.12 USDQ4 2024 · Diluted EPS: 2.15 USDQ1 2025 · Diluted EPS: 2.81 USDQ2 2025 · Diluted EPS: 2.31 USDQ3 2025 · Diluted EPS: 2.87 USDQ4 2025 · Diluted EPS: 2.82 USDQ1 2026 · Diluted EPS: 5.11 USDQ2 2026 · Diluted EPS: 9.11 USDQ3 2023Q1 2024Q3 2024Q2 2025Q4 2025Q2 2026Reported diluted EPSGAAP EPS includes non-operating items and is not normalized recurring profit. Unit: USD.9.77.24.82.40Q3 2023 · Diluted EPS: 1.55 USDQ4 2023 · Diluted EPS: 1.76 USDQ1 2024 · Diluted EPS: 1.89 USDQ2 2024 · Diluted EPS: 1.89 USDQ3 2024 · Diluted EPS: 2.12 USDQ4 2024 · Diluted EPS: 2.15 USDQ1 2025 · Diluted EPS: 2.81 USDQ2 2025 · Diluted EPS: 2.31 USDQ3 2025 · Diluted EPS: 2.87 USDQ4 2025 · Diluted EPS: 2.82 USDQ1 2026 · Diluted EPS: 5.11 USDQ2 2026 · Diluted EPS: 9.11 USDQ3 2023Q1 2025Q2 2026

GAAP EPS includes non-operating items and is not normalized recurring profit.

View chart data
Reported diluted EPS
PeriodDiluted EPS (USD)
Q3 20231.55
Q4 20231.76
Q1 20241.89
Q2 20241.89
Q3 20242.12
Q4 20242.15
Q1 20252.81
Q2 20252.31
Q3 20252.87
Q4 20252.82
Q1 20265.11
Q2 20269.11

The cash bill

The cash bill is the clearest reason to wait. Company-reported quarterly free cash flow—operating cash flow less cash capital expenditures—turned negative as infrastructure spending rose and operating cash generation eased.

The trailing cash measure remains positive, but it uses operating cash flow less cash property-and-equipment purchases plus property-and-equipment sales. That measure should remain distinct from the company-reported quarterly series; quarterly cash pressure does not establish negative trailing free cash flow.

Investment can create shareholder value when productive capacity generates durable cash returns. Until that conversion becomes clearer, strong operating profit is not enough to dismiss the spending burden.

Published financial metrics and reporting periods
MetricPeriodValue
Operating cash flowTTM 2026-06-30185.68 bn USD
OCF less cash PPE purchases, plus PPE salesTTM 2026-06-3053.27 bn USD
Quarterly operating cash flowQ2 202639.07 bn USD
Quarterly cash CapExQ2 202644.92 bn USD
Company-reported quarterly FCFQ2 2026-5.86 bn USD

Cash generated versus cash invested

USD bn
Operating cash flowCash CapExFree cash flow
Cash generated versus cash investedCompany-reported quarterly figures. Free cash flow is operating cash flow less cash capital expenditures; Each point uses the company’s reported fiscal-quarter cash-flow definition. Unit: USD bn.5740236-11Q3 2025 · Operating cash flow: 48.41 USD bnQ4 2025 · Operating cash flow: 52.4 USD bnQ1 2026 · Operating cash flow: 45.79 USD bnQ2 2026 · Operating cash flow: 39.07 USD bnQ3 2025 · Cash CapEx: 23.95 USD bnQ4 2025 · Cash CapEx: 27.85 USD bnQ1 2026 · Cash CapEx: 35.67 USD bnQ2 2026 · Cash CapEx: 44.92 USD bnQ3 2025 · Free cash flow: 24.46 USD bnQ4 2025 · Free cash flow: 24.55 USD bnQ1 2026 · Free cash flow: 10.12 USD bnQ2 2026 · Free cash flow: -5.86 USD bnQ3 2025Q4 2025Q1 2026Q2 2026Cash generated versus cash investedCompany-reported quarterly figures. Free cash flow is operating cash flow less cash capital expenditures; Each point uses the company’s reported fiscal-quarter cash-flow definition. Unit: USD bn.5740236-11Q3 2025 · Operating cash flow: 48.41 USD bnQ4 2025 · Operating cash flow: 52.4 USD bnQ1 2026 · Operating cash flow: 45.79 USD bnQ2 2026 · Operating cash flow: 39.07 USD bnQ3 2025 · Cash CapEx: 23.95 USD bnQ4 2025 · Cash CapEx: 27.85 USD bnQ1 2026 · Cash CapEx: 35.67 USD bnQ2 2026 · Cash CapEx: 44.92 USD bnQ3 2025 · Free cash flow: 24.46 USD bnQ4 2025 · Free cash flow: 24.55 USD bnQ1 2026 · Free cash flow: 10.12 USD bnQ2 2026 · Free cash flow: -5.86 USD bnQ3 2025Q1 2026Q2 2026

Company-reported quarterly figures. Free cash flow is operating cash flow less cash capital expenditures; Each point uses the company’s reported fiscal-quarter cash-flow definition.

View chart data
Cash generated versus cash invested
PeriodOperating cash flow (USD bn)Cash CapEx (USD bn)Free cash flow (USD bn)
Q3 202548.4123.9524.46
Q4 202552.427.8524.55
Q1 202645.7935.6710.12
Q2 202639.0744.92-5.86

Balance-sheet capacity

Cash and short-term investments provide substantial capacity relative to disclosed noncurrent debt and capital lease obligations. Alphabet can fund investment without an immediate liquidity squeeze.

Financial capacity is not the same as capital discipline. Common-share and mandatory convertible preferred issuance mean investors should monitor financing choices and claims on future earnings, rather than assume growth will automatically translate into stronger returns per common share.

Published financial metrics and reporting periods
MetricPeriodValue
Cash and equivalents2026-06-3055.91 bn USD
Short-term investments2026-06-30186.56 bn USD
Current borrowings2026-06-300 bn USD
Noncurrent debt and capital lease obligations2026-06-3098.17 bn USD

What the price asks of Alphabet

At the dated reference price, the published GAAP earnings multiple is not a reliable argument that Alphabet is cheap. Its denominator includes major investment gains rather than solely recurring operating earnings.

Sales and enterprise-value-based measures do not remove the need to assess capital intensity. The entry requires confidence that growth will translate into cash after infrastructure spending, and reported results do not yet justify a high-conviction buy.

Published financial metrics and reporting periods
MetricPeriodValue
Published GAAP P/E, TTM2026-10-0517.36×
Price to sales, TTM2026-10-059.5×
Enterprise value / EBITDA, TTM2026-10-0524.76×

What we are watching next

Wait, rather than avoid: Alphabet’s operating franchise remains compelling, but its cash economics need to catch up with its profit story. The investment horizon should span the infrastructure deployment and monetization cycle, not depend on a near-term reversal in sentiment.

This is not a curated selection. A stronger case would pair resilient Search economics with durable Cloud profitability and recovering cash conversion; persistent spending pressure without corresponding returns would break the thesis.

  • Track company-reported quarterly free cash flow alongside cash capital expenditures.
  • Separate Cloud service demand from TPU shipment timing when judging growth durability.
  • Watch Google Services profitability and financing changes for evidence that growth is benefiting common shareholders.